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SEO Keyword Question

Love your SEO podcast guys! I always learn something new which is what keeps me coming back.

As far as keyword tools, I've been using Market Samurai Keyword Tool for my site SourcePile.com which not only pulls keyword data from Google but also competitor data which is the other critical piece (I can't say enough good things about this program - it saves me a ton of research time).

What I'm not sure about is how many keyword phrases should I have for my main page and for each of my posts. I typically try to find the keyword phrases that have the most relevance with the least competition, but is it better to have fewer keyword phrases or is it okay to have more?

Although I don't have hard data to prove it, it seems that my ranking has gone down with the more keywords that I've used.

Wayne

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Wayne. read your profile. How goes the journey? Making any progress?

— Eric Foster
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The problem with having more is that it divides your SEO time and resources across all those keywords. So the guidance isn't really to not rank for a lot of keywords, it's really to focus on a couple keywords at a time. Rank for those and then look for more opportunity.

When I did the SEO for my camcorder site, I initially focused on very specific niche, long tail keywords. As I started to rank #1 for those, I then looked for more (and broader match) keywords that those articles could target. If the keywords that you're trying to rank for are related, that's even better because all your niche work will help the broad terms as well.

If the terms aren't related, you might consider splitting the page into two, each of which addresses a more specific topic. If this doesn't make sense, then keep them the same. I guess the point is, make sure your content is structured well before trying to do all the offsite stuff.

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Thanks Matt, that make a lot of sense.

I found a free tool on a site called Mikes Marketing Tools that allows you to easily find the ranking on Google, Bing, Yahoo, and AOL based on a URL and a keyword phrase. Are there any other other tools that do something similar to this?

I see that Google is working on something similar but it's still in Beta. You'd think they would already have this available.

Wayne

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Google Webmaster Tools has a section that shows the queries and your rank. I haven't found anything more accurate than this for google. Bing doesn't show you the same detail in their tools.

— Matt
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