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Just Launched My 1st Product, feeback would be great :-)

Long, long time listener of the podcast - one of my favorites. The past few months I have been working on a face wash for men that wakes you up, called: Chief's Energizing Face Wash Any feedback on how I could improve the site would be helpful! Thanks.

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Great job, i like the overall look of the site. Is that done with WordPress and if so what shopping cart are you using?

Best of luck with the new business.

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I used Shopify, and was pretty impressed.

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I think your FAQ is great! I couldn't stop laughing...

  • the chiefs lives by his own rules
  • the chief is the ultimate decision maker
  • who needs to test on animals - the chief tests on himself

Great job. I purchased a similar wordpress template.

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Love it. Great job! You make simplicity look so easy and I know it's not. Site is clean and clever. Product looks great.

To boost sales, you can think about creating an affiliate program. I recommend checking in with the folks at Shareasale [ http://www.shareasale.com/ ] who are great with new small product niches. You may not decide to do it but they should be able to equip you with great info for deciding when and how you will.

I could envision a lot of "Mommy bloggers" wanting to promote your product!

Best wishes for fantastic success. Yours is a perfect example of all we dream to do!

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Very clean layout, very "fresh" colors...I like it! Is this the first store you have built? If so, it's especially phenomenal!

-Ryan

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Hi, how about an update? Are things going as planned? Any lessons learned you would like to share? The site looks great, have you made any major changes since you launched?

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Great idea, I'll be happy to give an update!

  1. Are things going on as planned?

We're still in business and had a great holiday season. We have customers all over the world, and have been growing our retail presence month by month. Things never "really go to plan" (i.e., you loose some deals you thought you'd win, sales fluctuate week by week, interns come and go, hidden costs sneak up etc.), but all in all the business is healthy. I think one think I've learned is to move on quick and always keep working/hustling (even in the bad times).

Any lessons learned you would like to share?

I think the most important thing to focus on, especially during the genesis of your business,

  1. Are things going on as planned?

We're still in business and had a great holiday season. We have customers all over the world, and have been growing our retail presence month by month. Things never "really go to plan" (i.e., you loose some deals you thought you'd win, sales fluctuate week by week, interns come and go, hidden costs sneak up etc.), but all in all the business is healthy. I think one think I've learned is to move on quick and always keep working/hustling (even in the bad times).

  1. Any lessons learned you would like to share?

I think the most important thing to focus on, especially during the genesis of your business, is customers. During the initial conception of your business, ask yourself “what can I do today that will lead to more customer/help the customers I already have?”

  1. Have you made any major changes since you launched?

No major changes, but a ton of tweaks here and there. Split test everything - e.g., your copy, marketing info, FAQ, customer service email’s - and don’t ever stop.

Please let me know if you have any further questions, I’d love to share.

chief
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Have you considered any cross domain marketing? Maybe reaching out to some strong bloggers who can endorse your product. I know the readers on "http://www.artofmanliness.com" would definitely be into this product. Site looks very good and makes me want to buy some myself. Congrats!

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